EA Sports called on Plus de Prod to produce an advert for FIFA 22, on the occasion of Ramadan. The aim was to convey the spirit of Ramadan through the promotion of the game, while showing that football is a sport that brings people together.

Houssem Aouar, a player at Olympique Lyonnais, was chosen to carry out this project, as he has always been immersed in Muslim culture and football. We therefore opted for raw, authentic images, filmed in the manner of a report. Because this is the very essence of religion and sport: men and women evolving together and embracing moments of sharing.